Website coding & design

We’ve worked with Engender for a number of years, building their previous site in early 2014. After eight years the team felt it was time for a refresh – they’d had striking new brand guidelines produced and were using these to great effect on social media and for graphics within the site. We proposed using these as the basis for a bold new design of the site as a whole.

A key part of Engender’s work is around research and policy, so it was crucial to make these easy to find. A good search function was also a vital element of the project, with the site having grown into a huge repository since its initial launch.

The site also had to incorporate an existing membership function, adding support for direct payment via card as well as via PayPal (which is how the previous site worked).

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What we did

With limited images available to use, we felt that the best way to make the site as inviting as possible was with bold use of colour. The header and top of every page are in strong shades, with bold lines appearing above subheadings and each section of content.

The front page of the site offers a shop window, with links to latest publications and blog posts as well as social media content. The research and policy area, meanwhile, is based around tags that are used throughout the site – this means that existing content could be placed into new locations without an overwhelming amount of work. Each of these pages is drawn automatically from the database of publications and blog posts, based on the tags that are used.

We integrated the membership system with Stripe’s payment gateway, allowing users to make payments directly through the site including via Apple Pay or Google Pay.

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